Minh Nguyen.
Hands-on design lead with 10+ years of experience shaping chaos into clarity at startups and bringing process and scale to scale-ups, and enterprise organisations. My biggest strength is my ability to connect insights and design decisions to commercial outcomes, enabling teams to build the right things faster.
Deeply collaborative, my favourite work involves partnering with Product and Eng to shape what to invest in, how we build it and what to do next. Equally experienced scaling established products and navigating zero-to-one initiatives from idea to launch.
Select work
& case studies.
Canva
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I own the monetisation and growth strategy for Canva's premium customer experience, shaping product experiences that move the needle on metrics such as free-to-paid conversion and recurring revenue.
As the Group’s founding designer, I built Revenue Platform’s design capability from the ground up, establing scalable design frameworks and hiring and mentoring senior talent. Operating as a player-coach, I balanced organisational leadership with hands-on execution, directly leading design for strategic, cross-company initiatives. Notably, I drove the strategy and execution for B2B and enterprise growth, scaling this segment into a primary revenue engine that achieved $500M annual recurring revenue (ARR) by 2025.
Commonwealth Bank
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Stepped into the dual role of designer and PM to lead design and product of a 0-1 expense management and social transaction splitting product within CommBank’s native banking app.
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Canva
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Initiated and led research into consumer subscription and recurring payments behavior centering around set up, renewal, churn and re-activation. This research directly led to a change in strategic direction and investment in Canva’s payments strategy and annualized recurring revenue (ARR) metric goal.
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CSIRO’S DATA61
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The CSIRO is Australia’s national science agency. During my time there, I led design and research for Australia's national open-data framework. I collaborated with Federal Treasury, regulatory bodies, and community groups to transform strict compliance requirements into intuitive, trustworthy consumer experiences and cross-sector policy for banking, energy, and future industries.
Notable impact:
• Research & Design Ops: Built the foundation for the experience design team’s in-house research capability, implementing operational tools and execution frameworks that streamlined recruitment, primary research, and rapid prototyping.
• Design Patterns & UX Optimisation: Redesigned the data consent flow from an information-dense single page into a structured, multi-step experience which significantly reduced cognitive load while increasing user speed, comprehension, and data accuracy.
• Ecosystem Adoption: Accelerated compliance and design alignment across sectors and third-party services by launching an open-source, consumer-validated Figma design system and repository.
↗ CSIRO
Canva
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Led strategic research, prioritization and design of the 0-1 B2B stream of work introducing billing management capability and self-serve cost center expansion to unlock the ability for increased seats purchases across verticals like franchises and multi-team departments.
Commonwealth Bank
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Designed the Commonwealth Bank’s first native origination experience - removing the need for users to navigate stitched together web forms and mobile sites - enabling new to bank customers to open a bank account in minutes and start transacting instantly.
As part of this project I also redesigned the CommBank App’s form fields, with this new pattern adopted into the mobile pattern library and reflected in all data entry and conversion flows.
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Atlassian
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Led product design for Atlassian’s B2B migration tools. This includes services to guide, plan and facilitate the adoption and shift from on-premises server instances to cloud-hosted solutions for products like Confluence and Jira for small, micro businesses through to enterprise level companies.